Email For Marketing Strategy | It's Easy If You Follow These Simple Steps

Email marketing strategies are very important for business growth. A strong email marketing strategy means the highest sales and conversion rates.

EMAIL IS GREAT OPTION FOR MARKETING STRATEGY

The basic problem is peoples are busy. When they get random emails from strangers that arrive at random times and are selling them things they didn't even know existed, they rarely respond. So, Instead of emailing people about your product when you want to, find opportunities to email people about things they're interested in at moments when you know they're likely to respond. Nowadays email marketing is much more cost-effective than traditional marketing. You can start it with minimal investment. Big companies are still doing email marketing because it is very important and they understand the importance of it. Email marketing is a process by which you create conversions through the Email of your target audience for your business. So if you are starting email marketing for the first time and you don't know the right strategy then your marketing will not be successful. There are some small but important points in the email marketing strategy. I will tell you those important points in detail. Visit our Website to read more marketing related blogs.

SENDING THE RIGHT TYPE OF EMAIL AT THE RIGHT TIME IS A STRONG EMAIL MARKETING STRATEGY

The main reason most email marketing campaigns are not effective is that they send the same type of email over and over again. As a result, the user or customer loses their interest in their email. So you have to mix and send all kinds of emails all the time. There are several types of emails like welcoming emails, survey emails, promotional emails, free gift emails, offer emails, announcement emails, and many more.

Marketers send different emails to customers in different situations. Suppose you have a website and a viewer signs up on your web site then you send him a welcome email. Or before launching a new product, you can send a survey email to customers to survey that product. Or you can stay connected with customers all the time by sending promotional emails or any special announcement email. Also, if a customer leaves your site without making a purchase, sending a remarketing email would be the right option.

CREATE YOUR OWN TEMPLATES

Creating your own templates is also important for email marketing strategy. Because pre-made email templates are now plentiful. Almost every email marketing blog provides free email templates for its readers. Looking at the huge collection of these templates, it seems that these are very effective and if you use them, you will get a good response.

But if you think about it, you will realize that hundreds of other email marketers around the world are now using this same template. And what this means to you is that when this template reaches your customers, they will feel that there is nothing new in your email, like the rest of the emails they receive, and you will lose the opportunity to stand out instantly by using them. So try to create your own template without using these pre-made templates. Try to create some unique and attractive templates that will attract the attention of your customers, then you will see that the customers are getting more responses.

WRITE AS SHORT AS YOU CAN

The first thing that comes to mind when someone starts email marketing is whether the content I send to my customers by email will be short or very detailed? It is normal for this question to come to everyone's mind at first. You need a lot of experience to get the right answer to this question. The more experience you have, the clearer it will be for you.

But based on my experience, I will tell you to keep your email as short as possible. Because the user or your customer can only judge for a second that he will read the email or not? You have to write the main content, in short, very clear and to the point. This means that if you want to email a special offer or urgent information, place it on the front of the template so that the customer is attracted to it and give him some of his valuable time to read your email.

TRY TO KEEP ONLY ONE COLUM

Try to have only one column in your email template. Because if you add another column on the right or left side of the template, the size of your image and text will be smaller. This will make it difficult for the user to read the email. Because the screen space of the phone is less than the computer. The user will not be interested in reading your email. Multiple columns are best for desktop only.

SEND MOBILE-FRIENDLY EMAILS TO YOUR CUSTOMERS

We all know how important mobile is to us, I have nothing new to say about this. Today, it is estimated that more than 5 billion people have mobile devices, and over half of these connections are smartphones. Research has shown that 60 to 70 percent of people check their emails on their mobile phones and that too at the beginning of the day. Because most people wake up and check their mobile phone to see if there are any new WhatsApp messages or Facebook notifications. Along with that we also check the email box.

So, If you send email to customers, the email must be mobile-friendly. A mobile-friendly email is very important for an email marketing strategy. When you send an email to a customer who reads their emails on their mobile, but the email is not mobile-friendly. In that case, the customer will not like the presentation of your email. In most cases, they will ignore it or delete it. If your email is not mobile-friendly then your conversion rate will decrease.

GIVE SPECIAL OFFERS

We all like special offers, discounts, free items. Giving special offers increases the sales of your product a lot. Try to give customers some exclusive offers. You can modify the offers according to the details of the customer provided, offer some customers a discount for the department, give some free advice, or others get free resources according to their needs. Giving special offers is a special part of the email marketing strategy.

PUT THE MAIN CONTENT AT THE BEGINNING

Another important thing in email marketing strategy is that the main content of the email should be at the beginning of your template. The user does not need to scroll the page to view your main content. If you want to give an offer or coupon code, put it at the beginning of the email, so that the user can open the email and see your main content. Because most people after opening the email, if they do not find anything interesting on the front, they go back and check another email.

USE THE IMAGE CORRECTLY

Images are used a lot in email marketing. We provide users with a variety of information through images. But if you customize those images according to the desktop, then that image does not open properly on mobile. The image that we will use in the email should be used in such a way that it is fully open on the computer and mobile. We need to check its preview before we send the email. Check how the email looks on your mobile phone. If it looks fine on the phone then okay. Another thing is to always give high-quality images in the email. Judging by the image quality, the user will see whether he sees the email or not. Giving a low-quality image will make your presentation very bad. The user will not value your email.

EMAIL ADDRESS IS ALSO VERY IMPORTANT FOR MARKETING STRATEGY

How attractive your email address looks to the user depends on whether or not the user will open the email. This is an important thing. If you don't write it correctly, the user will not open the email. The company name must be given in the address, and try to write something interesting so that the user wants to open the email. This is a very important point for which there is about 30 to 35 percent email unopen in the user's email box.

TEXT SIZE IS ALSO IMPORTANT FOR MARKETING STRATEGY

The text size should always be large and if you keep the text small then make it small so that the user can read it well. Because if you keep the test size small then the user has to zoom in to see your email. And in order to zoom the user has to work a little harder, in that case, the user will go back. And if the size of the text is readable by the user, then the rate of conversion increases a lot.
Another point is to never to put your main content just in the image. Write the main content in full detail in the image as well as text format. Because in some cases it has been seen that the image often does not open on the user's device. That may be a problem with the user's device. Or the user may have disabled the image. That's why you shouldn't just give all the content in the image.

ALWAYS ADD BUTTONS

Always add buttons to your email template. Never give a direct link, give a button instead of a link. It gives a good professional look and a good impression on the customer. Always place the button at the bottom of your template, where the user's thumb can easily reach. If you only optimize email for mobile then you have to write above the button Tap Here instead of Click Here. Because we don't click on the mobile, we tap on the screen. You can also give other action words as you need. We ignore the buttons most of the time but it is very important for the email marketing strategy.